A collection of case studies highlighting my past projects, covering my processes, workflows and results.
PROJECT 01
Self-serve for small teams
Smaller teams were having to go through the same sales processes as larger Enterprise accounts. This was time consuming for them and a drain on Sales resources. I created a self-serve journey for teams of 3-9 which increased conversion and exceeded targets.
Our existing Help centre was a series of outdated FAQs, confusing journeys and excessive content. Explore the processes I used to ensure our updated Help centre fulfils the needs of users whilst being easy for us to manage and maintain.
Offering users the ability to "switch" their subscription was resulting in an increase in churn. Switches were down, and data suggested issues within the existing journey. See how I radically improved the journey, and dropped cancellations.
B2B prospects didn't fully comprehend the value of an Enterprise subscription to The Economist. Our existing landing pages lacked relevant information. Read more about this project; its tight timelines and how I created a differentiated B2B experience.
