I'm Lucinda Muskat
Since graduating from Central Saint Martins, i've been fascinated with the tactile relationship between people and products. For over a decade, i've helped both start-ups and global brands to achieve growth and surpass their engagement goals through intuitive solutions which get results.
From agency to in-house
With over 12 years in the industry—spanning mobile agencies creating apps for start-ups to large-scale global firms—i've mastered the art of the "pivot". I thrive in high-stakes, time-sensitive environments where problems are complex and solutions must be scalable. I've spent years directly collaborating with clients, translating their abstract business goals into high-performing products. My recent background in Publishing and Media ensures a level of detail and typographic "polish".
Design for the future-state
I take a system-thinking approach, ensuring that every journey I create is an investment into your product's future. Efficiency is a joy, and I specialise in making complex workflows feel second nature, ensuring a users experience of your product is a seamless interaction with your brand. Whether using AI to help me facilitate large-scale workshops or analysing user tests, my services ensure we aren't just building things right, we're building the right thing.
Versatility at scale
I know when to turn the volume up. Whether it's an elegant, high-contrast editorial experience, or a high-utility B2B portal, I bring a strategic eye that prioritises business impact without sacrificing visual excellence. I'm interested in creating experiences which are impactful, intuitive and drive lifelong habits.
SERVICES & SKILLS
Strategic thinking
Presenting & storytelling
AI literacy
System-thinking
Holistic accessibility
Research analysis
Data interpretation
Workshop facilitation
Detailed design
Prototyping