My latest projects
A collection of B2C and B2B projects, with detailed case studies focusing on my role, processes and methodologies used.
PROJECT 01 | Self-serve for small teams
PROJECT 02 | A genuinely helpful Help centre
PROJECT 03 | Improving "Switch" rate
PROJECT 04 | Creating value for prospects
Serving industry leaders
Simon Coxon, Lead Product Designer | Ticketmaster
Lucinda creates intelligent and elegant work. She has the rare abilities to provide solid UX thinking alongside the extra polish of beautiful visual design. It's always easy collaborating with her, and she is a great part of any team.
Luke Griffiths, Design Manager | The Economist
A high-level performer who builds and maintains strong relationships cross-functionally and with stakeholders. Lucinda's unwavering focus on meeting user needs and her adept presentation skills underscore her dedication to excellence.
Rose Commander, Strategic Proposition | Virgin Money
A vital partner during development of our pensions and investments portal. She has a remarkable ability to balance complex business logic with seamless, user-centric experience. A real asset to any product team.